well, I think alot of the reason the storyline has floundered is because players have not read the basic material and chosen a side based on that and roleplayed it.
I play mostly clan, but when I started I had an OMNI, and my whole plan was to plan her EVIL, as a corporate number trying to get one less digit [ as in going from employee number 1153 to 894 ] and I noticed that not many people were playing Omnis that Evil and I decided to try clan as I found I was helping N00bs to figure out the game.
I have since started going over to my omni now and then and when I play them, I play EVIL. NO you can't have anything of MinE! You are cutting into MY profit! Clanners are Stifling my chance at getting a promotion because they are slowing the Expansion of the corporate machine here on Rubi-Ka!. ETC
If everyone played Omni as Evil and clan as Good, and figured out what Neutral meant[ I actually met a neutral guild that's goal is to crush Omni-tek and take the planet for themselves *_* I asked how is that not like the Clan? and they said, cause the planet would be for US, not the Clan.] then the story would be Easy to see and the sides would be Defined.
Funcom has had a tough time as much because PLAYERS have screwed things up, in choosing the wrong side, or trying to bend the game to what they want, instead of playing the game AO is.
Omni= Evil, so start playing Evil or switch to Clan.
Clan= Good, Start acting good, :P
Neutral= soon to be Evil, profitting in from the war without getting in the conflict is just about as Evil as Omni-Tek, though again, with people not choosing the right sides this choice has been blurred as well.
So please people, look at your Characters and start playing them Based on the Game you chose to play.
and Funcom, though I am not really a PvPer, I do agree, Polarizing the population requires More 25% zones. more risk, more loss at the hands of the enemy.