I hate to do a Mastablasta here, but I can't really agree with you.
You see, they don't need to rush. If they get the engine, balance and new content in before the release of The Secret World, there is really no problem. The Secret World will draw in bucket loads of people. Specially with the interfacing over social networks, and viral marketing campaign. The game will inject itself faster than the Ebola virus, especially now that management realized that it is wise to team up with EA.
And Funcom will do the wise thing, what Sony Station did. They offer a package deal where you can play Age of Conan, The Secret World and Anarchy Online in a bundle. I mean it's not really that hard to see this coming.
And I will be taking the package deal, just so I can troll the boards.