I think the lesson is double pointed, and one does not exclude the other.
Yes. When an event raid or team thing is happening, the best organizaed and ready team\org\blob will win. This i game mechanics, and lets assume TL7 folks know all about that, as we are not a bunch of wow players.
Yes. A company who wishes to create good PR, and good customer engagment should consider the complex implications of an event design and public whiplash.
Both we, as players, and FC, as game owners, need to learn from this.
jus my 2 cents.