Originally Posted by
Wrangeline
But if everyone that doesn't use the item-shop got to play AO for free, would they spend the same amount of money they currently spend on subscriptions in the item-shop? In its current incarnation no, I really don't think so. If Funcom were to make the game F2P and hope that the item-shop in its current incarnation would support the game, then I believe it would fail.
Anyway, that's enough rambling from me. I guess all I'm saying, long story short, is that I have big doubts about an old and small game making it in the F2P market, almost no matter what strategy they go for.