All in all I think that the artwork in AO is outstanding, I love the armor, items, clothing.
I just want more of it. FC has been so focused on gameplay issues I'd hate to see them stop adding visual content. The billboards are nice, but there are only a handful of advertisements. Hire some art-intern-monkey guy to just keep churning out little additions like the billboards, and then throw them in with the patches.
and we need more coffee products. :P