Current system can be farmed just as easily, not to mention there's no real long-term penalty for doing so.
And can you honestly say you enjoy just farming a counter? 1, 2, 3, 4... with no end in sight (unless you're PvPing 24/7)?
One of the major problems isn't "rewarding not dying". The problem is there is no way to lose anything! So, if you have nothing to lose what's the point of a new title, even if it takes 100k kills or whatever. Gratz! Now what?