I just got this mission on a level 9 character, there is no logical reason for a level 9 to have to run to the other end of the planet for something that is supposed to be a fast to do mission :P
The shortest possible way to get there by running as an omni level 9 is:
Rome -> Broken shores -> 4 Holes -> 2h0 -> The Longest Road
or
Rome -> Galway Castle -> Outpost 10-3 -> 2h0 -> The Longest Road
Now I can figure that out rather fast and just dual log for a fgrid from my fixer (not that I'll actually bother to do it at all for a reward that takes me a minute in subway to do), but what about a newer player? It'll take them a while just to figure out what a whompah is, then after they need to understand the route system shown on the planet map (given that they have actually started using the planet map yet and have a clue that routes shown are for whompah transportation).
Chances are that they will just ignore the mission and hopefully not be discouraged from trying for a new daily mission tomorrow.